Russian-born Doe Deere seemed to display the entrepreneurial spirit early on in life, first marketing to her peers at the tender age of thirteen selling temporary tattoos. She knew to sell the product she had to become part of the brand. Wearing them herself and assuring her friends that it was okay to have a temporary tattoo on your body, she created a booming business. That training would be a tremendous asset to her on her career path. At seventeen she traveled to New York where she would follow her dream to be a musician but instead it would lead her to create and launch her unique and fun beauty brand.
Doe uses her makeup as a source of freedom and expression, a way to be herself without the fear of judgment. She hopes that others will feel that they can do this as well. Doe is a true believer that we all have that one particular skill or quality that separates us from the rest of the world. Her advice to others is that if you can tune into that part of you, you will start to blossom and reach your real potential.
With this philosophy Lime Crime, the makeup company was born. With a natural gravitation towards all colors bright and unusual, Doe had a tough time finding products she loved. Back in 2008, the industry was still very much into a very natural look. So she took matters into her own hands and created Lime Crime. She soon realized that she was not alone in looking for those bold colors and a profitable business was born.
Lime Crime’s mission is to transform makeup, from the way you shop for it to the way it makes you feel. Alway looking to shake things up, Lime Crime dubbed as a cult favorite and leader in the social + digital space, they are always setting trends that take the internet by storm or setting new standards for performance and quality. Lime Crime and their founder Doe Deere wants you to be able to be unapologetic about who you are and what you love. From trail-blazing beginnings, they have changed the face of beauty with category firsts other brands have raced to imitate.